Motorsport. The mere mention of the word and instantly people think of cars and motorbikes racing each other on race tracks around the world. Which of course, is true. But it is much more than that.
It is a massive industry across the globe, employing millions of people in various roles. In the UK, several Formula One teams are based here, as well as the British Touring Car and British Superbike Championships, top class series. Along with many others.
We have previous media and B2B involvement in the motorsport industry which found us working alongside many different series, teams, riders and drivers, often around UK and many foreign race circuits. We know from personal experience how busy and time consuming motorsport is behind the scenes.
Sponsorship is the lifeblood of motorsport, supporting everything from equipment costs, personnel, travel logistics to branding and media exposure. For racing teams, both large and small, on two wheels or four, sponsorship acquisition often determines their ability to compete at all.
However, sponsorship goes beyond financial backing; it brings brands into direct contact with a fiercely loyal audience. A single well-placed logo on a rider’s leathers or drivers race suit, or on a motorcycle fairing or cars bodywork can capture the attention of millions of fans and potential customers around the world, further enhanced by ever growing global TV coverage.
For race teams, riders and drivers alike competing in the numerous championships and series both domestically and internationally, partnering with a specialist like Outbound Automotive ensures they stay ahead of the curve, capitalising on every opportunity to secure essential sponsorship.
Helping keep you on track.